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1st Central has sold car insurance through UK price comparison websites since 2008, when it launched with a business plan built specifically around aggregator pricing. It is part of First Central Group, a Guernsey-based insurance group that has grown from a 62-person start-up into an employer of more than 1,000 people, selling over ten million policies as of 2024. The brand built its reputation on data-led underwriting and on 1st Central Connect, its telematics product aimed at new and young drivers.
How HowMuch works with 1st Central
We're partnered with Quotezone.co.uk, as an Introducer Appointed Representative of Seopa Ltd (FCA FRN: 313860). 1st Central is part of Quotezone's panel of insurers and is included when you run a car insurance search. Quotezone compares your details against the underwriting criteria set by 1st Central, alongside every other insurer on its panel. That means a quote from 1st Central isn't guaranteed on every search. It depends on how your profile matches their risk appetite on the day, along with factors like your car, postcode and driving history. Quotezone runs the comparison and includes them in the results alongside other insurers. HowMuch doesn't have a direct commercial relationship with 1st Central. We receive a commission if you purchase a policy. We do not provide advice or make recommendations.
Types of car insurance cover
Comprehensive
The highest level of cover. Pays out for damage to your own car as well as third-party vehicles, theft, fire and personal injury.
Third Party, Fire & Theft
Covers damage to others, plus your own car if it is stolen or damaged by fire. Often a sensible middle ground for lower-value vehicles.
Third Party Only
The legal minimum in the UK. Pays out for damage you cause to other people's vehicles or property — nothing for your own car.
Black Box (Telematics)
Premiums based on how you drive. A device in your car tracks mileage, speed and braking. Often cheaper for young or new drivers.
1st Central's policies
1st Central Value
the entry-level tier, strips cover back to the essentials and carries a higher excess than the tiers above it. It gives you:
- Comprehensive cover for accidental damage, fire and theft, and third-party liability
- 1st Central's lowest advertised price point in the range
1st Central Core
the standard comprehensive tier and currently 1st Central's 5-star Defaqto-rated product, includes:
- Key Assist Cover, £1,500 towards replacing keys that are lost, stolen or damaged
- Windscreen and glass cover
- A courtesy car from an approved repairer while your car is fixed after a claim
- Cover for driving in the EU
1st Central Extra
the enhanced tier, includes:
- Everything in 1st Central Core
- Free mid-term policy changes, made online or by phone
1st Central Connect
is 1st Central's telematics product. An app or in-car sensor tracks how you drive, and 1st Central prices the policy on that behaviour rather than on rating factors like age and postcode alone.
Optional extras
- RAC Breakdown Cover, roadside assistance and recovery from the RAC, added on top of Core or Extra rather than bought only as part of a Premier bundle
- Legal Expenses Cover, up to £100,000 towards legal costs when you're in an accident that wasn't your fault, covering uninsured loss recovery and personal injury claims
- Personal Accident Cover, an extra payout of up to £60,000 for serious injury or death, on top of the £7,500 already included with comprehensive cover
- Hire Car Cover, a replacement vehicle for up to 21 days if your car is stolen and not recovered, or written off
- Excess Protect Cover, refunds your policy excess up to a chosen limit between £300 and £1,000 if you claim within six months of the incident, regardless of fault
- Protected No Claims Discount, keeps your no claims discount intact after a claim, available once you've held more than a year's no claims discount
Who is 1st Central best for?
1st Central suits drivers who want a simple, no-frills comprehensive policy and are happy to build their own level of cover from a base tier upward. Core gives budget-conscious drivers a 5-star Defaqto-rated policy without paying for extras they do not need, and Connect gives new and young drivers a genuine way to bring the price down by proving how they actually drive rather than being priced on age alone. It suits fewer drivers who want one all-inclusive premium product with everything bundled in, since 1st Central's range is built around tiering optional extras onto a base policy rather than a single comprehensive package.
What factors can affect the cost of car insurance?
While some of the biggest factors affecting your price — like your age and driving experience — are out of your control, you can still lower your car insurance cost by making a few policy changes.
Compare quotes
Shopping around could help you find a cheaper deal, as prices can vary widely between insurers.
Buy early
Insurers generally offer better prices 3–4 weeks before your policy start date.
Policy choice
Buy car insurance 25+ days before renewal.
Pay annually
Insurers add interest charges to monthly instalments, making this a more expensive way to pay overall.
Policy choice
Select annual payment if affordable.
Add a named driver
Adding more experienced named drivers can lower your premium, as insurers see the policy as less risky.
Policy choice
Have additional experienced drivers named on the policy.
Increase excess
If you pay more towards any claim you reduce the insurer's risk, so they will usually drop your premium.
Policy choice
Set a higher voluntary excess you can afford.
Add driving licence
Adding your driving licence number lets insurers verify your details and assess your risk more accurately.
Policy choice
Add all driver licence numbers.
Cut add-ons
Removing add-ons you don't need or can get elsewhere will lower your premium.
Policy choice
Remove cover like breakdown if you have it elsewhere.
Drive fewer miles
Cutting back on driving where possible can lower costs, as you're a lower risk of making a claim.
Policy choice
Estimate annual mileage accurately.
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1st Central is a trading name of First Central Insurance Management Limited, authorised and regulated by the Financial Conduct Authority (FRN: 483296).
*51% of consumers could save £535.17 on their Car Insurance. The saving was calculated by comparing the cheapest price found with the average of the next four cheapest prices quoted by insurance providers on Seopa Ltd’s insurance comparison website. This is based on representative cost savings from May 2026 data. The savings you could achieve are dependent on your individual circumstances and how you selected your current insurance supplier.
Howmuch Holdings Ltd is an Introducer Appointed Representative (IAR) of Seopa Ltd. Seopa Ltd are authorised and regulated by the Financial Conduct Authority (FCA FRN: 313860). Quotezone is a trading style of Seopa Ltd. Seopa Ltd is located at Floor 4, Blackstaff Studios, 8-10 Amelia Street, Belfast, Northern Ireland, BT2 7GS. The insurance quote system is independently owned and operated by Seopa Ltd. Howmuch Holdings Ltd do not offer financial advice and we receive a commission for any policies purchased, at no cost to you.
Car insurance FAQs
Yes. Employment details can influence the cost. If a role requires significant time on the road, providers may view this as an increased risk. Statistically, certain occupations are associated with higher claim frequencies, which can impact the premium.
Paying in a single annual lump sum is typically the most cost-effective method. While monthly instalments can help with budgeting, they usually involve interest charges on the credit provided, making the total cost higher over the year.
Providers typically perform a "soft search" to verify details when generating quotes; this does not affect a credit score. However, a full credit check is usually required if you choose to pay via monthly instalments.
To estimate mileage, calculate weekly usage and multiply by 52, or check previous MOT certificates for an accurate historical record. Accuracy is essential: underestimating can invalidate a policy, while overestimating can lead to higher premiums than necessary.
Contact the insurance provider directly to start the process. If theft or vandalism is involved, a crime reference number from the police is required. Ensure details of other drivers and witnesses are gathered. All incidents must be reported to the insurer, even if a claim is not being pursued.
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